Lose Sulfates, not suds!

For all of you readers that are fans of “Pureology” hair care products, listen up!!  Loreal has launched “EverPure” Sulfate-Free Color Care System.  If you color your hair, this shampoo & conditioner duo are a must-have!  Sulfates are inexpensive detergents (harsh cleansing agents) that make shampoo foam up.  That same detergent can strip hair and fade your color and vibrancy (yikes!!)  Despite the absence of sulfates, EverPure serves up a rich, luxurious lather, due to naturally-derived surfactants.  Since I color my hair about once a month, I decided to try the ‘moisture’ system and loved the way my hair felt after I dried it—soft & smooth, but not limp!  Also, the  fragrance is refreshing–rosemary & juniper!  Loreal claims that EverPure will keep your color ‘pure’ even after 32 washes.  Though I’m only on wash 6, my color still looks fresh!  The shampoo and conditioner are available in Moisture, Smooth and Volume Systems.  Each system offers a stlying product (or two), from a frizz-free serum to a leave-in conditioner and moisture mask.  Compare the very affordable $6.99 price tag to a more expensive sulfate-free brand like John Masters Organics or Ole Henrickson!

The Bottom Line–an anti-fade system and UVA/UVB filters that protect your color at an amazing price!  Best of all, no sulfates or drying ‘salts’.  Run, don’t walk to your nearest drugstore!  Because…you’re worth it!